Templates

A solid online marketing strategy is the foundation of a well-written marketing plan. While a marketing plan contains a list of actions, without a sound strategic foundation, it is of little use to a business. It has to have a set of concrete tasks and marketing tactics to follow.

Use this action sheet to help you get to grips with your marketing.

This gap analysis template will help your company compare its current performance with the desired, expected performance. A gap analysis is the means by which a company can recognise its current state by measuring time, money, and labor – and compare it to its target state.

This scorecard accompanies the ‘Piscari RFP Worksheet’ to enable automatic calculation of the probability of winning a deal.

Improving the rigour around sales pipeline stage progression leads to increased sales capacity, reduces the length of time leads stay in the pipeline and improves stage-stage conversion rates. This worksheet, produced by Negotiation & Training Consultancy, Piscari, facilitates the qualification stage of the sales process, by answering the question ‘Should we Bid?’.

Ensure your event objectives are clearly defined by using this template which helps event organisers with audience targeting, event messaging, content and reference data.

Plan your marketing content for the entire year with this template which helps to track world and industry events, product, people and partnership announcements, recognition opportunities and social media outreach.