Farfetch, the online luxury fashion retailer, reported that its annual revenue increased by 35% year- on-year to £1.71bn. The company hailed ‘record’ gross merchandise value of £3.13bn for the full year, up 33%, and 98% compared to pre-Covid levels. Farfetch also launched its own brand called There Was One, which was produced with sustainability and longevity in mind and created in collaboration with the New Guards Group. It has since named Mediahub as its global communications planning & media buying partner.