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04 Apr

Posted at 06:30h in Uncategorised by

2022 will see former Burberry chief executive Marco Gobbetti join luxury footwear brand Ferragamo which spent £281k on advertising last year and appointed a PR agency in January. Former Versace chief executive Jonathan Akeroyd is taking over from Gobbetti at Burberry in April. Burberry’s 2021...

04 Apr

Posted at 06:30h in Uncategorised by

Farfetch, the online luxury fashion retailer, reported that its annual revenue increased by 35% year- on-year to £1.71bn. The company hailed 'record' gross merchandise value of £3.13bn for the full year, up 33%, and 98% compared to pre-Covid levels. Farfetch also launched its own brand...

04 Apr

Posted at 06:30h in Uncategorised by

This year, The Swatch Group has so far appointed four new PR managers across its Tissot, Omega, Breguet and Longines brands. The group spent £8.6m on advertising last year. ...

04 Apr

Posted at 06:30h in Uncategorized by

Border Biscuits has unveiled a new positioning and brand identity, new packaging formats and three new products that tap into the latest flavour trends. The new look is part of a new strategy aimed at becoming the UK’s number one ‘accessible premium’ biscuit brand and at...

28 Mar

Posted at 06:30h in Uncategorized by

Ocado has lowered its annual sales outlook as it reported a 5.7% year-on-year fall in revenue in its latest quarter, which it said partly reflected a softening of the overall market as Covid restrictions eased and more customers returned to offices. The online supermarket said retail...

28 Mar

Posted at 06:30h in Uncategorized by

Plenish, the plant-based drinks brand acquired by Britvic last year, has unveiled new branding for its plant-based milk, juices and shots. This includes new premium packaging across these product ranges as part of a strategy to accelerate growth in the category. The plant-based drinks category has seen rapid growth...

21 Mar

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Iceland has revealed plans to roll out its Swift convenience store format to London as it seeks further locations for store openings. The retailer opened Swift as a single-store pilot in Newcastle last spring and is now looking to extend to four more stores in...

21 Mar

Posted at 06:30h in Uncategorized by

Asda are showing signs they will be looking for a new creative agency and will be investing more into the supermarkets advertising, marketing and growth strategies as the owners want to overtake Sainsbury’s position as the UK’s second biggest supermarket. Brothers Zuber and Mohsin and...

14 Mar

Posted at 06:30h in Uncategorised by

Very has expanded its range of beauty and self-care brands by 94% since the start of the pandemic in response to the growing demand for wellbeing products. Since January 2020, the online retail company said it has added 77 new beauty and personal care brands...

14 Mar

Posted at 06:30h in Uncategorised by

The Swedish-based ‘buy now, pay later’ provider may require the help of new agencies as it launches new products and build relationships with its customers in new ways. Klarna recently unveiled a new "Pay in 4" payment option on a physical Visa card which will bring the...

07 Mar

Posted at 06:30h in Uncategorised by

As consumers want to consume less and make better choices when they purchase items, we’ve seen a boom for many products in the second-hand market. Halfords has revealed plans to sell second-hand bicycles in a bid to enter this increasingly lucrative market. The retailer will offer customers...

07 Mar

Posted at 06:30h in Uncategorized by

In 2021, UK book sales reached their highest point in a decade, according to data from Nielsen, with 212 million print copies sold despite the closure of stores during covid lockdowns. Which has helped Waterstones acquire Blackwell’s. In 2018 Waterstones acquired rival bookstores Foyles outed as...

28 Feb

Posted at 06:30h in Uncategorized by

Last year, Beelivery raised £4.5m in investments to further strengthen its position as a leader in the grocery delivery market. The company is also planning to grow its leadership position, to further increase brand awareness and to bring new innovations to its unique offering for...

28 Feb

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Having experienced a fall in demand for its exercise bikes and a change in leadership, the fitness brand has been going through a difficult period. Its new CEO Barry McCarthy, the former finance chief of Netflix and Spotify, has dismissed any reports that the home...

28 Feb

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The owners of Lurpak, JÖRÐ and Cravendale, who also has the license for Starbucks ready-to-drink chilled range saw revenue increase in the UK by 2.6% to £2.17bn. Sales across Arla’s strategic brands grew by 9.6% in 2021. Cravendale grew by 6.7%, Skyr by 12.5%, yogurt brand...

21 Feb

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Soaring demand for home delivery saw sales at the upmarket veg box provider spike by 45%, increasing revenues to over £100m. Sales for the D2C B-Corp brand rose from £75.7m to £109.6m in the year to 30 April 2021. Its Chief executive Rob Haward said: “Our...

21 Feb

Posted at 06:30h in Uncategorized by

Last October, the owners of Twiglets, Jacob’s Crackers and Jaffa Cakes hired a new Marketing Director. Apart from when it sought a new agency for its Godiva brand in 2018, the food company hasn’t called for a major creative or media review since 2016. So...

21 Feb

Posted at 06:30h in Uncategorized by

The company’s Vice President of Global Marketing and Communications, Pete Pedersen, recently revealed that the US firm is looking for a new marketing agency to help launch “a new category” of products that will be “targeting a new audience/consumer segment”. Earlier this month, Sonos acquired the...

14 Feb

Posted at 06:30h in Uncategorized by

Home furnishing products have increased in prices by 7.4% and companies like Dreams can be dependent on the housing market which is now looking more stable. The bed retailer was acquired by Tempur Sealy in May 2021. In the last two months, the company has replaced...

14 Feb

Posted at 06:30h in Uncategorized by

Zapp increased its advertising budget to £4m in 2021, which was all spent on OOH. The rapid delivery service has just raised £149m in a Series B funding round to “focus on achieving profitability” in existing markets and to launch into new ones outside of London...

14 Feb

Posted at 06:30h in Uncategorized by

With a £180m valuation, the cosmetic brand founded by Trinny Woodall is one of Europe’s fastest-growing direct-to-consumer start-ups. Sales have more than tripled to £44m in the year to March 2021 and the brand has now achieved more than £100m in revenues since it launched....

07 Feb

Posted at 06:30h in Uncategorized by

The UK-based pay-as-you-go travel and motor insurance tech company has been optimising AI and machine learning in its tech stacks, enabling the brand to offer hyper-personalised policies. Since 2016, Cuvva has sold over 500,000 policies and 4 to 5% of monthly sales of motor insurance policies...

31 Jan

Posted at 07:30h in Uncategorized by

The tofu specialists saw its turnover increase from £7m in 2019 to £20m last year. In 2020 alone, the company grew sales by 89%. You may have seen the brand’s latest above-the-line campaign of an artist posing in a variety of lavish outfits, presenting equally lavish...

31 Jan

Posted at 07:30h in Uncategorized by

Launched in 2019, Wild Cosmetics was the UK’s first direct-to-consumer design-led, refillable natural deodorant brand. With a digital first model, Wild was able to buck the pandemic and grow by a staggering 4000% over the last 12 months to reach 150,000 customers while selling 750,000 biodegradable deodorants in...

24 Jan

Posted at 07:30h in Uncategorised by

Boots has delivered strong UK sales growth of 16.3% for its first fiscal quarter ending 30 November 2021. Pharmacy sales increased by 8.8%, reflecting stronger demand for pharmacy services, and sales are up more than 200% year-on-year. Retail sales also increased by 16.3%, reflecting a...

24 Jan

Posted at 07:30h in Uncategorised by

The company is one of the UK’s fastest growing online marketplaces, is planning to enter international markets and is eyeing unicorn status. Last year it raised £35m in Series A funding and saw sales hit £200m. This year it is building out its team so...

24 Jan

Posted at 07:30h in Uncategorised by

The D2C subscription-based recipe kit brand founded in 2013 was acquired by Nestle in February 2021. The acquisition aimed to help with brand expansion in the UK and beyond. The business also sells its products via retailers such as Tesco. The brand has only ever...

18 Jan

Posted at 17:01h in Uncategorised by

With the global EV charger market expected to grow from $3.23 billion in 2020 to nearly $11 billion in 2025 Pod Point who spent £3.5m on advertising in the last two quarters has signed a partnership with Daimler AG's Mercedes-Benz to be its preferred supplier of domestic...

18 Jan

Posted at 17:00h in Uncategorised by

Zilch, a London start-up that has built a ‘buy now, pay later’ business out of cutting deals directly with consumers, hence bypassing the need for integrating anything new into an e-commerce site’s check-out process as many of the leading providers like Klarna and Clearpay have...

10 Jan

Posted at 06:30h in Uncategorised by

Founded in 2021, the new brand is shaking up the shelves with plant-based drinks. Currently, it only has two products on the market that draw on the rich diversity of nature and combine herbal ingredients to create extraordinary and versatile drink blends. Sofie Stechl, Managing Director...

10 Jan

Posted at 06:30h in Uncategorised by

Known for its colourful and illustrative cans, Beavertown Brewery continues to launch more beers  for its growing customer base. Lazer Crush is the craft brewer’s alcohol-free IPA and has been expertly brewed with a new type of yeast to provide its delicious fruity flavour. Last...

03 Jan

Posted at 06:30h in Uncategorised by

Its biggest rival, Wallbox spent £7m on advertising in the same period and is introducing two new EV chargers, in addition to showcasing its extensive portfolio of EV charging and energy management solutions. The company raised £28m earlier this year to fund expansion plans across...

03 Jan

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NETFLIX, Disney, Amazon, ViacomCBS, Apple, Fox, WarnerMedia and Comcast are expected to spend more than £74bn on new content as the streaming services vie for new subscribers after the rapid growth in sign-ups during the pandemic. Subscriber numbers have slowed partly due to the pandemic affecting the production of new...

17 Dec

Posted at 13:46h in Uncategorised by

PayPal launched its Buy in 4 platform in August last year, making its entry into the increasingly competitive lending niche to go head-to-head with the likes of Klarna and Afterpay. The business saw a 400% year-on-year rise on its volumes going through 'buy now, pay...

17 Dec

Posted at 13:45h in Uncategorised by

Nike has put its global media account under review, worth about $1 billion of global spending. The sports apparel giant hasn’t run a global media review of this scale in more than a decade! Although the brand is believed to be talking to all major agency networks,...

01 Dec

Posted at 11:25h in Uncategorised by

The mail order retailer uses recommendation algorithms and data science to personalise clothing items based on size, budget and style. Revenue for the company grew from $443.4m to $571.2m. Stitch Fix also reported nearly 4.2 million active clients, up 18% year on year. The company said...

01 Dec

Posted at 11:24h in Uncategorised by

The French spirits maker has added four new bottlings to market including two new whisky expressions, a brandy and a liqueur which will launch globally with a focus on travel retail. Bardinet Coffee, which is one of the company’s latest releases, is intended to have cross-generational...

01 Dec

Posted at 11:20h in Uncategorised by

The vegan food brand has just been acquired for around £64 million by Portuguese conglomerate Sonae. UK-based Gosh! Food offers a range of vegan and free-from products including bites, sausages and burgers, both through the Gosh! brand and as a private label partner to customers...

16 Nov

Posted at 23:01h in Uncategorised by

The online fashion marketplace Depop has announced the appointment of Francois Callens to the role of Chief Operating Officer. Francois will oversee marketplace operations, business operations and strategy whilst continuing to supervise finance and compliance. The company, which was acquired by Etsy in July for $1.6bn, creates further opportunities...

16 Nov

Posted at 23:00h in Uncategorised by

Home workout platform Fiit is expanding its reach beyond dumbbells and kettlebells with a series of new partnerships. It has for instance joined forces with Assault Fitness which supplies air bikes to muscle in on Peloton. Vitality is also partnering with Fiit to offer its members access to home workout...

16 Nov

Posted at 22:59h in Uncategorised by

Full-year profits are set to be ahead of market expectations and could reach £22m at the soft drinks company who own the iconic Vimto brand after a strong 2021 so far. Nichols' revenue jumped ahead of the board's expectations and increased by 17% year on year to £107m, whilst Vimto continued...

16 Nov

Posted at 22:58h in Uncategorised by

The bamboo-based paper products brand which makes sustainable toilet paper, kitchen roll, tissues and baby wipes, is steadily winning over more and more shoppers and is en route to a potentially lucrative IPO. As well as its plan to get listed on the London Stock Exchange to raise...

16 Nov

Posted at 22:57h in Uncategorised by

With a portfolio of brands such as OUMPH!, The Fry Family Food Co., LikeMeat, No Meat, The Dutch Weed Burger, Happy Chicken and Giggling Pig, LiveKindly is the voice of the plant-based movement and communicates informative, entertaining and inspiring content through its media and lifestyle platform. The company’s mission...

16 Nov

Posted at 22:47h in Uncategorised by

The dairy-free dessert brand saw sales revenues grow by 29% despite profitability being hindered by continued investment in international expansion. The company’s sales rose from £11.9m in 2019 to £15.2m in 2020 as Covid boosted consumer demand, and gross profits from £3.5m to £5.3m despite...

02 Nov

Posted at 10:26h in Uncategorised by

LVMH began a search for a new media agency this morning for the UK and France. Earlier this year it acquired a majority stake in the German sandal brand Birkenstock in a deal thought to be worth a cool £3.5 bn. Birkenstock said in a statement that the acquisition will help the footwear...

02 Nov

Posted at 10:23h in Uncategorised by

Pure Electric is a British e-bike manufacturer that has come up with some of the best electric scooters and bikes in the world. They have now stepped into new territory with their first electric bike – Pure Flux One, designed to be used on different terrains....

02 Nov

Posted at 10:22h in Uncategorised by

The digital sports media specialist saw its global audience surpass 65 million streams over its most recent weekend of coverage. It also said that it hit 2.7 million concurrent viewers for live coverage of a single event during that period, a record for the platform. The direct-to-consumer (DTC)...

02 Nov

Posted at 10:20h in Uncategorised by

Waterdrop, manufacturer of microdrink - compact hydration cubes that dissolve in water - recorded the fastest growth in Europe. The company’s mission is to inspire the growing global community to drink more water through the world’s first microdrink while providing an innovative packaging solution with...

02 Nov

Posted at 10:15h in Uncategorised by

The electric vehicle charging group spent £2m in Q2 on advertising all on TV. With the ULEZ extension introduced in London this week and other cities across the country following suit, the drive to attract as many drivers as possible that are shifting to electric means its advertising...

25 Oct

Posted at 01:16h in Uncategorised by

The makers of Glenfiddich, Hendrick’s Gin and Sailor Jerry Rum, William Grant & Sons, have launched Clink, a new e-commerce platform that gives consumers direct access to the company’s pick of spirits brands together with topical cocktail recipes, ingredients, serving suggestions and gift ideas related...

25 Oct

Posted at 01:10h in Uncategorised by

Its biggest rival and market leader in the sector, TopCashback, acquired Sweden’s leading cashback site, Refunder. The deal will see Top Online Partners Group take an initial stake in the business, which will grow to full ownership by 2024. Mike Tomkins and Olly Ragg started...

25 Oct

Posted at 00:16h in Uncategorised by

Comparison sites have been in the tricky position of telling their customers to think twice before switching energy suppliers. Revenue for Moneysupermarket’s home services division, which includes energy price comparison services, fell 46% YOY to £14m in the three months to September. Overall group revenue...

19 Oct

Posted at 00:00h in Uncategorised by

Present in 220 markets, Shein offers clothing for women in sizes ranging from XS to 5XL as well as menswear, clothes for kids, makeup, and tech and accessories for pets and the household. The Chinese online retailer reportedly doubled revenues for the past eight years to...

19 Oct

Posted at 00:00h in Uncategorised by

The drinks company is looking for a new creative partner after parting ways with Lucky Generals which was appointed in February 2020, due to wider planning for 2022 and beyond. Fever-Tree however published a strong set of financials for the first half of the year with...

19 Oct

Posted at 00:00h in Uncategorised by

The food sharing app has just struck deals with Pret A Manger and Costa Coffee, and raised £31m in its latest funding round. Last September, Olio announced a partnership with UK supermarket giant Tesco, which has seen the number of food items listed on the app...