How to create more inbound leads with the power of social media
On June’s edition of The New World of New Biz, Founder Katie Street was joined by an amazing panel of industry experts including… Andy Lambert, Sr. Manager Product Marketing at Adobe Ed Knights, Head of New business & Marketing at Born Social Dan Knowlton Co-Founder & CMO at Knowlton Together they discussed how you can step up your agency’s social media strategy in order to create more inbound leads. The following was covered during the session: What trends should you be utilising on social Andy led the conversation by saying there are 4 macro trends to think about, although social media trends change all the time, there are some key macros agencies should be tapping into. “The first trend is the broader creator economy and the shift towards that. The latest figures show that 200 million people are now part of the creator economy. That may seem quite disconnected from B2B, but the reason that’s so important is it’s creating microcosms of so many small, niche communities which create incredible opportunities for us to scale our business through word of mouth. It has a huge impact because it’s leading all the social media platforms in terms of the features that they’re developing”. Ed then injected by agreeing with the idea that there is a difference between consumer facing and business facing social, however the difference is getting closer together. Katie then concluded the conversation by saying that social media can seem overwhelming and hard to keep on top of however…
