Creating your ABM strategy and getting your targeting right for 2022
Agencies are constantly fighting for the attention of potential customers. Sales and marketing is no longer a one-way street; to raise brand awareness you need to engage in an active dialogue with your target accounts — and ABM facilitates that.
Capturing the attention of buyers today looks a lot different than it did just a few years ago. In the engagement economy—an era where everyone and everything is connected—new and evolving channels, strategies, and technologies allow agencies to connect with customers on an entirely new level. It’s an exciting time!
But this new horizon comes with a host of challenges as we sort out a growing abundance of information, increased buyer expectations, and struggle to be heard among a cacophony of competitors. To reach their goals, many agencies seeking high-value customers often find that an ABM strategy serves them better than casting a broad net.
On Tuesday 22nd March at 11am, join Propeller Group and HubSpot as we showcase the importance of creating your ABM strategy and getting your targeting right for 2022 and beyond.
This is an intimate session that will be hosted by Propeller Group’s Director of Growth, Jody Osman who will be joined by HubSpot’s Senior Channel Account Manager, Caleb Buscher.
This event will take place from 11am to 12pm.